Auntie B's Wax

Caught in a generation with one foot in the old school and one in the new I have a hard time realizing how important being online is to a business these days.  Keeping up with an online presence is exhausting for someone in my predicament.  I get all kinds of advice on what platforms to appear on, and then hear that it doesn’t make any difference at all.  Some say Facebook and Twitter are the way to go.  Others say those platforms are useless and a e-mail list and monthly newsletter is the way to go.

I admit, I’m utterly confused.  And what do I do when I’m utterly confused?  I retreat.  I’ve put my Etsy shop on vacation simply because it’s online.  Online selling is the new school way of doing things and I’ve become overwhelmed.  I’m not keeping up with my Facebook page or Twitter and and quite frankly updates on those platforms are automatic and take no thought on my part at all.  I feel like that’s really bad because I’m not actively engaging my customers.

The simple fact is, I don’t know how to do online stuff and quite frankly I don’t care what everyone says.  I don’t want to be consumed with what works and what doesn’t with an online business because you know what?  I have a business that’s live too!  But I’ve been falling behind in that also.

Work work work.  That’s all I do, whether I do it right or not.  You know what that means?  It’s time for a vacation.  And guess what?  I’m going to have one!

Right now I’m looking forward to a trip to my beloved Door County with my beloved Husby.  And what makes it even better is the fact that I’m not going to do a show while we’re there.  For the past three years or so I’ve done shows in various locations in Door County and they all turned out pretty much disastrous for me only because I had to travel six hours to do shows that weren’t too lucrative or else blew my canopy to the other side of town.

In a couple of weeks I’ll be basking in the glory that is Lake Michigan.  I’ll be sipping wine with Husby at our favorite haunts and hiking the rocks and dunes that surround the great lake.  I’ll be watching sunrises and sunsets that make all of life worth living, and I’ll be eating food so good it should be illegal.

Until that time I’ll plug on, even though I’m not completely plugged in.